Fusework Studios Brings National TV Show to Podcast

February 6, 2007

Fusework Studios recently assisted Divers Down TV with a new media strategy to podcast their nationally televised shows.

"Divers DownTV wanted to make their shows available to more viewers and the concept of a podcast was perfect for their target demographic," stated Ben Bullard of Fusework Studios. "Divers are tech savvy and like the concept of a podcast so we first helped Divers Down convert the shows to a compatible format. We then created an archive of previous episodes and those, along with new shows, were made available as downloadable podcasts on their Web site. We've also helped with distribution on iTunes, YouTube and MySpace to expand the total touch points where the show can be accessed."

As part of the project, Fusework helped design and build a new Web site for Divers Down TV as well as a new Video on demand Flash Player to simplify the new media access.

Rutter Media is the Advertising Sales and Marketing division of Rutter Communications Network, LLC. Rutter Communications is a privately held, multi-media company headquartered in Muncie, Ind. with interests in television-advertising representation, film and video production, Internet marketing and information-technology support. Rutter operates three distinct divisions, including Rutter Media, Ideavenue and Fusework Studios.

For more information contact:
Tom Simpson, Director of Communications
765-289-2113
tsimpson@rutter.net