Rutter Communications Network recently announced the launch of a new company campaign entitled the Get There Campaign. Rutter Communications Network launches new Get There campaign
September 1, 2005
Rutter Communications Network recently announced the launch of a new company campaign entitled the Get There Campaign.
"This new effort is far more than just a new slogan or a new set of adds, this is the start of an enhanced commitment by every Rutter associate to help our clients reach their goals," stated Rutter President, Richard Crist. "This campaign is designed from the inside out, meaning we launched the campaign internally first to make sure 100% of our associates understood it and we're prepared to live it. Only then, did we launch the public phase of the campaign which clients have begun to notice."
The "internal" campaign is centered on Rutter's role in helping clients get to their goals. A new Get There client document was created, introduction of a more in-depth client survey, staff titles were adjusted, Rutter's training program, Rutter University, was redesigned, internal posters were produced and hung in all Rutter offices and the company's internal video newsletter, "Ruttervision" was redesigned and branded with the Get There campaign throughout.
Rutter's "external" Get There campaign utilizes a variety of key components including; creation of a Get There logo which was then animated for a variety of video uses, development of a custom jingle package, production of four television commercials utilizing animation and shot on 35 mm film, direct mail postcards, trade show banners, redesigned DVD and VHS labels and cases, a new commercial slate and many other items. Redesign of the Rutter and Ideavenue websites is slated for later this year.
Crist was quoted as saying, "This campaign is the most comprehensive ever undertaken at Rutter, which is saying something because we have always believed in branding. Get There is everywhere! We have incorporated this campaign in every part of our business but especially at the individual level. We want to help our clients Get There, we want to help our associates Get There, and as a result, our company will Get There."